ICS Africa
Website development / Performance / AI integration / Digital experience
An exploration of a more refined and capable digital experience for an established commercial interiors business.
Presentation of a proposed website experience. The existing live website is linked below; this entry is a concept, not a live deployment.
ICS Africa delivers commercial spaces: turnkey project management, space planning and design, office installations and renovations, carpentry and joinery, and shop fitting. This presentation explores a modern website experience for that offering — clearer visual hierarchy, faster pages, more intuitive navigation and easier enquiry routes, with AI-assisted customer support and WhatsApp communication as part of the concept.
What the work covers
- 01
Modern website presentation and improved visual hierarchy
- 02
Proposed performance and user-experience improvements
- 03
Proposed AI-assisted customer assistance
- 04
Proposed WhatsApp communication integration
- 05
More intuitive navigation and clearer service presentation
- 06
Improved enquiry pathways