JML Digital / Project Archive

Selected projects / 2026

The archive

Selected
Work.

A selection of digital work by JML Digital: websites, stores, platforms and brand systems. Chosen to show how we think — not everything we have made.

In this selection
09
More work
On request
Studio
Johannesburg
Begin the archive
01Introduction

We build beyond the expected.

We approach every project as an opportunity to create something meaningful. From refined digital platforms to intelligent customer experiences, our work combines design, technology and purposeful execution.

What follows is a selection rather than a full catalogue. Some entries are completed deliveries, others concept presentations and references. Each is labelled honestly, because the work should speak for itself.

01 / Design
Considered composition, typography and restraint before decoration.
02 / Technology
Fast, responsive, accessible builds that hold up under real use.
03 / Purpose
Every screen earns its place by helping someone decide or act.
01Entry 01 / 09
Concept presentation

Cradle Stone Mall

Digital showcase / Concept presentation

A digital showcase exploring how a retail destination can be experienced through a more engaging, intuitive and visually refined online presence.

Concept presentation and digital showcase. An independent design exploration, not a commissioned delivery, and not a replacement of any live website.

Embeds load only when you press play

A curated concept presentation built around a premium retail destination. Presented as a video walkthrough, it explores how architecture, retail wayfinding and editorial pacing can be carried into a digital surface — and how a destination might be introduced online before a visitor ever arrives.

Key areas

  • 01

    Editorial homepage composition for a retail destination

  • 02

    Wayfinding and store discovery explored in the digital experience

  • 03

    Architectural typography and restrained motion language

  • 04

    Responsive presentation across desktop and mobile

02Entry 02 / 09
Live project

CPhelele Projects

Website redesign / AI integration / Digital experience

An elevated digital experience for a company delivering interior design, project management and turnkey construction solutions.

Embeds load only when you press play

A complete redesign of the CPhelele Projects website, rebuilt as a premium, fully responsive experience. An AI-powered assistant answers visitor questions about the company and its services, while direct WhatsApp contact connects visitors to Phelisa and Yolande. Full dark and light modes, clearer navigation and a more considered enquiry journey run throughout.

Key areas

  • 01

    Complete website redesign

  • 02

    Premium, responsive experience across devices

  • 03

    AI assistant that answers questions about the company and its services

  • 04

    Direct WhatsApp contact integration

  • 05

    Dedicated WhatsApp contact for Phelisa and Yolande

  • 06

    Full dark mode and light mode

  • 07

    Clearer navigation and service presentation

  • 08

    Improved project and company information

  • 09

    A more considered visitor enquiry experience

03Entry 03 / 09
Website reference

Phara Africa Group

Digital presence / Website reference

A construction group building, improving and maintaining the spaces businesses work in — from turnkey construction to renovations, fit-outs and building services.

Featured website reference. A JML Digital delivery relationship has not been confirmed, so no project scope or outcome is claimed.

Phara Africa Group is a South African construction group. Its first operating division covers general building works, demolition and strip-outs, renovations, shop and office fit-outs, and building services including HVAC, electrical, plumbing and maintenance. A Level 1 B-BBEE contributor, the group sets out a clear sequence from first conversation through scope, coordination and delivery.

Key areas

  • 01

    Turnkey construction and general building works

  • 02

    Renovations, shop fit-outs and office fit-outs

  • 03

    Building services: HVAC, electrical, plumbing, maintenance

  • 04

    A written scope agreed before work begins

  • 05

    Level 1 B-BBEE contributor

04Entry 04 / 09
Concept presentation

ICS Africa

Website development / Performance / AI integration / Digital experience

An exploration of a more refined and capable digital experience for an established commercial interiors business.

Presentation of a proposed website experience. The existing live website is linked below; this entry is a concept, not a live deployment.

Embeds load only when you press play

ICS Africa delivers commercial spaces: turnkey project management, space planning and design, office installations and renovations, carpentry and joinery, and shop fitting. This presentation explores a modern website experience for that offering — clearer visual hierarchy, faster pages, more intuitive navigation and easier enquiry routes, with AI-assisted customer support and WhatsApp communication as part of the concept.

Key areas

  • 01

    Modern website presentation and improved visual hierarchy

  • 02

    Proposed performance and user-experience improvements

  • 03

    Proposed AI-assisted customer assistance

  • 04

    Proposed WhatsApp communication integration

  • 05

    More intuitive navigation and clearer service presentation

  • 06

    Improved enquiry pathways

This is a selection, not the full catalogue.

Some projects sit behind client confidentiality, and some have since been replaced. Tell us what you are planning and we will show you the closest examples.

Ask about more work

What clients said after working with us.

“JML Digital delivered more than just a website. They understood how we wanted the business positioned and created a professional digital presence that gives customers confidence. Excellent service from start to finish.”

Jason Makawala

Director — Jumo Trading

“JML Digital completely elevated the way Velor presents itself online. The website feels premium, modern, and perfectly aligned with the brand. Professional from start to finish, and the final result exceeded our expectations.”

Alexander Bennett

Founder — Velor

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